Then maybe it shouldn't exist in the first place. If your business model relies on feeding users ad technology known to be unsafe, undesirable, and disrespectful to users' freedom, it's not worth patronizing. There are plenty of web services not supported by advertisement. This is not a case where "if it ain't broke don't fix it" is acceptable. The current system of sustaining webservices is broken and outdated.
You are conflating specific negative aspects of the current advertising landscape with advertising in general.
"Advertising" covers a large spectrum of actions, from the sign above the corner store in a neighborhood saying its name to complex analysis of online behavior, personal traits and current disposition to influence your actions. There are both positive and negative aspects of online and offline advertising. Oversimplification of the description and overly broad statements based on that simplification aren't really useful to a beneficial change.
I don't think we're going to get very far if we aren't talking about the same thing.
You're begging the question. The point of the article is saying that advertising should be fixed. You're saying advertising shouldn't be fixed because services shouldn't be using advertising because advertising is broken.
You put a lot of words in my mouth. I'm saying Internet advertising is broken to the point where there is no reasonable hope of fixing it. I'm saying even if advertising were "fixed", simply paying for services would be a better move. I'm not saying advertisement should not be fixed- I don't care. I'm saying all of this "fixing ads" nonsense is unreasonable and backwards thinking.