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Have they? A user may install an ad blocker because of some giant video obscuring content and playing music on a.com, but they may be entirely willing to continue seeing text ads on b.com. For users that want such an experience, there is definitely a lack of options.

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In my experience, Online advertising is overwhelmingly negative.

Lets compare it to cancer. Maybe the users don't want brain cancer, but they should have the option for skin cancer.

Nobody wants cancer. Users who install adblockers don't want ads.

comparing ads with cancer is suggestive.

personally i compare them with housekeeping. I don't like it, i can decide to pay someone to do it, or i've to accept them. Which could kill me by poisonous cleanser (malware).

I install an ad blocker because advertisers have overwhelmingly demonstrated that they cannot be trusted, either with my computer or with my data.

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