Consider the new MBP with the touchpad. It cost a lot. People—people who own the thing—routinely call it garbage, just because they lost their Fn keys.
I doubt a pair of earbuds is immune from that.
Having owned Jaybirds Bluebuds and Airpods - I can say that without a doubt the number one selling feature is the convenience.
The pairing is seamless. Switching between phone and computer is fast. Most days I forget they're still there until the battery dies and I have to charge them. If it weren't for the price, I would get a second pair.
Airpods are just "well done." The audio quality is not exceptional, but everything else marks the definition of the new standard for bluetooth headphones.