Facebook told advertisers it can identify teens feeling 'insecure', 'worthless'
theguardian.com
theguardian.com
My feeling is that we have entered an age that youth is not naive anymore and would happily pay $3/month (at least in the US) for a non-tracking all-round communication service.
As long as no one else they know sees...
It's not that "oh, if it'd succeed someone would have done it by now," but the attempts I've seen at this make me think that it'd be very difficult to even try.
We have yet to learne to pay for nice things on the internet.
Network effects are king.
Are you joking? When I was a broke student there was zero chance I would sign-up for a monthly subscription service.
It's a pipe dream.
Probably not, but there just might be enough, youth (or people just out of the edge of that category with contacts inside of it) that will pay $10/month for such a service plus the privilege of sponsoring 9 of their friends with free accounts. Who, would of course have the option of upgrading to paid, getting their own 9 giveaway accounts, and returning the giveaway account to their sponsor.
Which, sure, might be as little as $1/user/mo., rather than $3.
Even if I did, I don't have what it takes to make it popular.
It's open source now[2], there's no advertising, and you can host your own "pod" (page) or you can use another host. https://joindiaspora.com is the main site.
Hardly anyone uses it because... hardly anyone uses it. And it's a little more technical than getting on Facebook.
[1] https://www.kickstarter.com/projects/mbs348/diaspora-the-per...
It has risen from 150k to 560k users in the last few weeks [1] with 1601 instances up.
I don't understand the sinister outlook, especially from people who in other contexts--e.g. cryptography & terrorism--would adamantly claim that technology is neutral and that the net benefit from innovation is with rare exception to the betterment of society.
Market forces aren't well suited, on their own, to deal with these kind of externalities.
This is incredibly reductive. A non-profit can strive to place human outcomes over financial results, but nothing requires them to, and there are plenty of forces that push them in the other direction as well.
Conversely, for-profit corporations might not strive to place human outcomes over financial results, but nothing prevents them from doing so[0], and some in fact do.
The "non-profit" vs. "for-profit" distinction tells you literally nothing about a company's ethics.
[0] Every time this topic comes up, someone brings up Dodge v. Ford, which (a) is not the most relevant precedent, even in Michigan law; (b) does not actually establish the precedent that people citing it usually thinks it does, even in Michigan law, (c) was soundly rejected in other states shortly after the Michigan decision, and (d) has since been overturned (in the part that is relevant here) in Michigan.
Have you researched this? It's quite a strong claim.
On average, there are large differences between the two org types, in legal structure, vision, goals, funding, motivation, etc.
It would be quite peculiar if all of these differences has zero net effect. It'd be like flipping a coin and having it land on the narrow edge.
In fact, I wouldn't be surprised if the latter were in actuality the first adopters of cryptography, especially if you include other illegal uses such as copyright violation.
We could easily say that free market dynamics suggest that the cost+benefit will higher for criminals, especially unless and until cryptography becomes ubiquitous. So why not nip it in the bud? That's been the argument coming from the law enforcement and intelligence communities all along.
Yet engineers are defensive and optimistic about the beneficial usages of cryptography. They're dismissive of usages such as the encrypted iPhones used by the San Bernardino terrorists. And they focus on seemingly esoteric benefits--like improved security from extortionists--that most common people overlook or discount.
I tend to _agree_ with those engineers, am similarly defensive and optimistic regarding cryptography, and place a high value on benefits not obvious to others. I think it's worthwhile to be consistent here. Any distinctions one can concoct to differentiate Facebook and their advertisers from, e.g., non-profits, can easily be turned around later.
The emphasis shouldn't be on _presumed_ abuses, guilt by association, etc. It should be on hard data of actual usage and actual outcomes, with attention paid to implicit biases in collection and reporting. We also need to compare this against alternatives, taking into account (and quantifying) the futility of criminalization or regulation, etc.
There's no contradiction here. "Technology" in the abstract may be neutral, and specific technologies might even be neutral, but that doesn't mean that specific applications of specific technologies are necessarily neutral. And in this case, we're discussing the lattermost - the ability to market teenagers' feelings of depression[0] to advertisers.
That's only neutral if you think that the set of advertisers who might be interested in that information is either a completely unknown set or a set of advertisers that is, on the whole "neutral", after being weighted by their willingness to pay.
[0] conflating mildly the DSM-IV diagnostic criterion of 'worthlessness or guilt' with the clinical diagnosis, but nobody's keeping score here
Would be fairly easy to verify with WireShark.
I really hate both marketing people and advertising people (present company excluded of course),
https://www.youtube.com/watch?v=1UlapnsFLhc
I actually can't and it makes me very sad.
What's new, really? This is just another data point people are willingly handing over for Facebook to sell as per the terms of service.
Question is can they identify the insecurity?
There are probably a gazillion other variables they can play with to end up with pretty good results about what teens are insecure about and how they tend to behave on Facebook and specially what kind of ads they're most to likely to click on. Note that they don't sell this info to their clients, they just show the ads to the right people.
It is also a good thing general if people could target people and offer them products which might help them.
I could see targeted ads for things like full-spectrum lights (used for people with seasonal affective disorder) or Headspace (app for meditation) being a good thing.