There are some sectors of the magazine industry, maybe science isn't one of them, that are actually doing really well. I've been on three different junkets with outdoors magazine editors in the past 6 months, and many large brands that advertise to the Duck Dynasty crowd are abandoning digital and going back to print.
Digital, it turns out, is mostly a scam. I've written in other places about why this is, but the nutshell version is bad ROI metrics and, even worse, the incentives on all sides are so perverted that the bad metrics and rampant fraud are a fundamental structural/business problem that no amount of tech can solve.
At any rate, the jig is, increasingly, up on digital (FB and Google excepted, because they run genuine performance advertising platforms at a scale that nobody else can match), and advertisers are actually going back to print, TV, radio -- venues where the ROI metrics are old, established, widely agreed upon, and fairly reliable.
Anyway, this situation is very complex and very very very different from what the typical HN "dead tree is expensive and for losers, the future is digital!" commenter thinks. If anything is in real trouble right now for deep structural reasons, it's digital, not print.
You probably find all this hard to believe -- I did at first until I heard it confirmed by the sixth or seventh person. I know that what I just said sounds like "up is down, and black is white", but this is how it is in 2017.