Thank you, most of the sales were generated through affiliates, our profits after the launch were about 95k. If you check out jvnotifypro or jvzoo.com, you will get an idea.
To drive $200k was not simple, we partnered up with a person who had a record of 6 figure launches and had a good relationship with JVs.
To be honest, most of the tech savvy people would be hating jvzoo type audience but the reality is if you have good following you can generate good revenue from your side projects and feed that revenue into your main Saas startups for bootstrapping. This is something that we are doing without involving any VC for our core product.
One another example is a shopping cart product is Samcart.com, the co-founder Brian also captured the top Jvs for his launch including Jeff Walker, Todd Gross etc. These Jvs I have mentioned actually have the similar type of audience like Jvzoo.
Also, on the Saas side, one of my buddy Thomas from pagemodo (previous co-founder) did a similar thing while running the startup. And later he sold his venture for $114 million.
And the Voluum founder Robert gryn used the same approach to scale his product.