OP is angry because it's a common occurrence for companies in similar situation to hide behind fluffy language, while OP has the goal to understand what's going on.
This was one of the more sincere "our incredible journey" posts I've read since I started spending time on HN.
RethinkDB was very straight forward: https://rethinkdb.com/blog/rethinkdb-shutdown/
Wattage too: https://rethinkdb.com/blog/rethinkdb-shutdown/
Hackpad from a few days ago: https://hackpad.com/
The above make their intentions unmistakably clear in the first line.
You should know from ... the 1200+ days you've been around, the huge number of shut down notices in that time, the other posts here, and every single comment that's ever been made about how you should communicate with users, ... that the shutdown notice here isn't great.
That's your opinion. I disagree with it.