Before they shot themselves in the foot, they had a huge following among college students because the app was one of the best ways to get and share info on campus. You can't tell me that couldn't have been monetized. Hell, Durex could have made millions by offering $.50 off coupons on the app every night!
It's not that it couldn't have made money, the founders just didn't seem to have a realistic vision for how they were going to do so.
very possible that they thought it would be nearly impossible to monetize anonymous users
> the fact that they didn't think that maybe they should A B test the change in a smaller market first, clearly demonstrates to me that the founders didn't know what they were doing
Absolutely right. It's just like digg v4.
Wasn't anonymous harassment a rampant problem?
The main problems were the occasional bomb threat and the overall degenerate nature of some of the posts.
> If anything the anonymous factor prevented harassment within the app, because between posts you couldn't identify anyone, thus no one could really carry grudges or become "popular."
But you can say, "Jennie Ginger is a slut", and positively identify a real person in real life. Or you could just spout racist epithets.
I'm not sure why I'm positing hypotheticals, when harassment was an actual, ongoing problem:
https://www.nytimes.com/2015/03/09/technology/popular-yik-ya...
http://www.huffingtonpost.com/entry/yik-yak-harassment_us_56...
https://www.washingtonpost.com/news/the-intersect/wp/2014/10...
http://money.cnn.com/2015/05/07/technology/yik-yak-universit... - sorry, auto-playing video (fuck you, CNN).
This article is weird; I can't tell if it's blaming the victims, or the colleges, or the institution of college altogether: http://www.slate.com/articles/life/education/2015/10/yik_yak...
I am the creator of the app.