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If Amazon had let you control their retail pricing wouldn't that be price fixing? You can set a recommended price, but once you've accepted the wholesale price, you live with it. If the retailer decides to dump your product at a loss, that's their choice no?

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Princeton aren't complaining about Amazon dumping their product, they're complaining that Amazon wouldn't accept them trying to raise the price they sell to Amazon for - hence them terminating the relationship. There's no attempt at price fixing on either side, just a mismatch of business models.

Ever since the housing crash, most retailers are not accepting price raises.

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