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I can't tell if this is a parody or not. Is it?

The internet has officially come full circle.

This is the first ValleyWag article I've read that wasn't a complete waste of time.

Or just do what 37 Signals does and write something like SVN.

Why are people downvoting this? Jealous of their success? Hate the smugness? Regardless, people in the Rails, entrepreneur, and design communities, like the stuff they write. They have 85K subscribers and it is a huge part of their marketing. 85K subscribers drives a lot of traffic, referrals, and awareness.

Anyone seriously interested in promoting their product should take a good long look at the success 37s has had with SVN. It's no different than pg's arguments about Lisp.

I agree. At our annual conference, we have users that like and a few who hate our application. I think you can't have a successful product (as ours is) without having passionate users and critics in your community..

If you want to be jealous of a company, be jealous of Threadless.com - if you haven't heard of their crowd-sourcing runaway-to-a-private-island type of success, google it and weep :)

Threadless' business model takes my breath away.

How to Write a Company Blog