- Your book is actually going to be a collection of essays drawn together by a loose thread. - "strange loops"
- Each of your essays is going to revolve around a single idea - pretty much every Achilles and Tortoise chapter
- Illustrate the idea with stories about real people - Godel, Escher, Bach
and so on...
I don't know about the rest of you, but I read Gladwell and Hofstadter because they are entertaining in an brain-stimulating way. When I want raw non-embezzled science, I read scientific papers. In both cases, I'll come to my own conclusions.
I don't get all this passive-agressive "holier-than-thou" attitude towards Gladwell being famous I've been seeing lately. Who cares if he's famous?