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Anybody care to venture a guess why Twitter would buy them? It is surely not for their business. Is it really only HR acquisition? If not, how could Twitter use their tech?

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They're joining the analytics team at Twitter

That makes sense. http://trendly.com/ is their other product.

The parent article makes clear that they will be on the analytics team because of Trendly, sir. I promise it's a quick and easy read.

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