Crystal ball: this is the Tesla self-driving car strategy. First deploy the hardware, then figure out the software.

In this case the real point of the depth-sensing camera hardware and machine-learning image analysis isn't hands-free selfies and robo-fashion advice. It's building a 3d model of your body to show what you would look like in different clothing, creating a clothes shopping experience that is competitive with shopping in person, and letting Amazon take on a big chunk of retail where it's not currently an appealing option.