O2 (UK's original iPhone carrier) drops unlimited data with iPhone4

Sorry, I was eating an apple (oh the hilarity) while I wrote that with a spare finger...

I want unlimited data, but not because I want to make use of an absurd quantity of data every month - I want it to be unlimited because I don't want to have to think about it.

I realise that I'm ahead of the curve compared to a typical consumer, but I don't care - to me the Internet is a constant. It's just always there and I don't have to think about how much I'm using. It's like the air I breathe.

O2 have said that 97% of their customers will fit into the basic 500MB/month plan, so only 3% of people will really be inconvenienced by this. My response to that is - in that case why not simply invoke the "fair use" policies of your unlimited data plan to move those 3% of people onto a more appropriately priced plan and leave everyone else as "unlimited"?

Same here. They're basing their decision on old data for starters, with the multitasking option in iOS4 it's more likely that the average user will use more data - I'm thinking specifically of streaming radio - but am sure there will be other examples.

And if it's such a small portion of users using so much data, how can that be causing such a problem unless their network is woefully inadequate anyway. They're - rightly - worried that the strain on their network is going to go up, but instead of fixing the problem they're trying to "scare" people into using less data

Where by "scare" I mean that people will be more conscious about hitting their limit, and thus avoid high-bandwidth apps. For the less savvy user, who doesn't realise how much data is used up, they may even find themselves actively trying to avoid using their internet.

Obviously we don't know this for sure, it's just my opinion... and I'm not happy.