The real-estate next to your bed.
nytimes.com
nytimes.com
Personally I use my cell phone or my iPod sort of alternately, most of the people I know either use their phone or a girl friend to wake them up.
Although, on my wife's side, she has a Clocky for those mornings where getting up at a certain time is critical.
Some say the revived clock radio may end up being edged
off many bedside tables by its cousin, the music-playing,
Internet-connected smartphone.
I use both, in case the alarm on one of them malfunctions.