Networking is overrated. Figure out what you're good at and make sure people hear about it. The network will take care of itself.
In other words, you're already networking when you're trying to get people to pay attention to you. The article provides a set of practical lessons intended to help you with that.
"The key is authenticity. If you can fake that, you can acheive anything."
Oliver then cited Ivanka’s 2009 book, The Trump Card: Playing to Win in Work and Life, in which she wrote: “Perception is more important than reality. If someone perceives something to be true, it is more important than if it is in fact true. This doesn’t mean you should be duplicitous or deceitful, but don’t go out of your way to correct a false assumption if it plays to your advantage.”
Let's say you sell widgets. Your customers become convinced that you widgets have a defect that causes them to break after 2 months of use.
You're frustrated because you know via extensive testing that this is a misconception, but it doesn't matter.
You need to take whatever reality is (your widgets are fine), and make sure that peoples' perception of your widgets is that they are fine also. People don't make decisions based on objective truths, they make decisions based on their own perceptions, regardless of how faulty those perceptions might be.