To stick with the motorcycle analogy, suppose I am designing a motorcycle as a manufacturer and I find that it takes 6 bolts to securely fix the engine to the frame. If I use fewer, accidents are very likely to occur, I will get sued, sales will collapse. As it is, accidents will still occur once a year - but that's the industry average (let's say) so I can pay out compensation for that one accident without seeing any real impact on sales. (I have magic litigation insurance so my liability costs are totally predictable for this example.)
Suppose each bolt costs me $10. If I add 8 bolts, the risk of failure drops to zero. I calculate the cost of accident involving my bike, divide it by the number of bikes I expect to sell, and I find it's about $25 per bike; installing those two extra bolts creates $5 of marginal utility or 2.50 each so I go ahead and do it.
Should I not go ahead and add 1 more bolts? No, because it will cost an additional $10 for no noticeable increase in safety, so the marginal utility is -$10.