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Write a fake or cookie cutter review about popular app X, link to app X in your article and then collect commissions on people who buy it through the link.

Ah I see. I was considering reviews only in the context of a purchaser on the App Store writing a review on the App Store.

If I give a good review you're more likely to click my affiliate link.

True, but on the flipside, if revenue is cut, to make up revenue, many sites will probably only write about big apps/games and make them good reviews, or do 3x the reviews again biased to be good.

As someone who earns some revenue from affiliate marketing, I doubt this. It's already hard enough to compete with others for a 7% cut. For 2.5%, it's probably a better investment of time for others to find a different source of revenue entirely.

fake reviews on the affiliate site: more unique affiliate site links to more apps, more revenue

fake reviews on the app store: increase app profile and visibility, secondary feeder to your affiliate site via organic; Maybe affiliate site uses app store category top 20 lists to generate its links?