Amazon Launches Self-Service Marketplace for Subscription Providers

But then I flipped the question to whether as a consumer, I would be more likely to be a digital subscription with a "Subscribe with Amazon" button.

Hell yes!

I just logged into my Economist account to try and cancel my subscription and failed to find any way to do that. Emailed support, they said "we would be happy to help you, call us during business hours...".

I would love all my subscriptions to be managed by Amazon under a single interface.

I would also be more likely to "try out a subscription" knowing I could easily get out of it without dancing through hoops.

But no, it's for "digital app, website, or software" only.

Why would I go to amazon.com to sign up for dropbox? I'm not getting it.

The phone number field gives you a "this field is required" error if you type dashes or any other non numeric characters in the field. Remove all non numeric to get past that error.

Also, the confirmation email that you receive after you sign up comes in with the word "Subject" on the email subject line. This threw me off a bit and I almost deleted it.

For a customer’s first year as a subscriber, you receive 70% of each transactional amount.

After a subscriber’s first year, your revenue increases to 85% of each transactional amount. "

That's a bit more than Stripe or Braintree.

I don't see why you can't utilize this for the exposure in addition to a payment provider such as Stripe for the people that come directly to your site/app outside of Amazon.