Could it have been done via Facebook or email? Maybe, but we're not social friends, so no Facebook connections between us, and we don't know each other's email addresses so they couldn't have discovered me easily.
The semantics of linkedin are what matters. It's not a social network that's highly interactive in the way that email or facebook is, it's more an on-line resume post + people you've worked with that help establish the milieu you live in.
Does linkedin "get" it? I dunno. I suspect that they do, but their growth targets can't accept this, so they keep doing things weirdly.
All the posts and reminders are worthless to me and only serve to annoy me. It's the professional graph and messaging that I find valuable.
Keeping in touch with professionals also helps me keep the slight acquaintance going so that I can hit them up for a favour later.