Horrible argument. Because others so something shameful does not mean you have to support someone who does the same thing. I would love to see Googles, M$, Apple, ... Reputation "assassinated" as well. And a lot of stuff is legal that is horrible and a hell of a lot of stuff is illegal that is totally fine. Like smoking a joint. So using legal/illegal as a argument is really bad.

If course laws that make this illegal would be great, still "uncalled for" is your opinion. I in fact call to public-ally shame every company who sells user data for profit. I am disgusted by "free" stuff. I would rather pay for something then to get something "for free". That why I have a payed protonmail instead of letting google read my mails to name one example.