Not sure if you know, but "ownership" isn't a word or concept that Amazon invented. I'd like to add that Amazon isn't the first company to have leadership principles. From my experience, the only people that actually believe this crap are people that haven't been exposed to this sort of corporate propaganda in the past. Taking responsibility for a project, seeing it to completion, and following a standard is the right thing to do; not just an Amazonian thing to do.