Why build a site? Why do your customers care?

You know this all seems so obvious it doesn't need mentioning, but I am still amazed that in this day and age people still don't get it.

My local YWCA just redid their website, and there's all the names of the board of directors and their history and this that and the other. What there isn't is (a) any e-mail address at all and (b) any schedule for their sporting facilities (whose schedule changes on a monthly basis).

Did anyone not sit and think "Hmmm I wonder whether the average visitor on our website wants to know (a) that we were founded in 1919, or (b) what time the lap swim is at the pool"?

Good luck if you bury the way to order your product in your contact page.