This really doesn't match up with how the conversation/outrage is playing out on Twitter right now. People seem to be interpreting this as "Uber continues to track your location after you have deleted the app," when what really happened seemed to be "If you delete Uber and then reinstall it on the same phone, Uber knows that it's the same phone."
See for example this Tweet, with hundreds of retweets and lots of verified replies:
https://twitter.com/dnvolz/status/856166875511894016
"This is like a holy trinity of privacy disaster: 1) secret tracking that 2) persists after users delete app 3) in knowing violation of rules"