This is probably true in non-blind listening comparison though. Similar to food tasting different when served in different coloured receptacles[0]
[0] http://onlinelibrary.wiley.com/doi/10.1111/j.1745-459X.2012....
[0] http://onlinelibrary.wiley.com/doi/10.1111/j.1745-459X.2012....