As an e-reader evangelist, I've encountered all kinds of resistance. In fact, it's the norm. There is a widespread emotional, aesthetic attachment to physical books. To me, it's purely irrational. My favorite author, Nassim Taleb, tries to explain it:
> Whenever I sit on an airplane next to some businessman reading the usual trash businessmen read on an e-reader, said businessperson will not resist disparaging my use of the book by comparing the two items. Supposedly, an e-reader is more “efficient.” It delivers the essence of the book, which said businessman assumes is information, but in a more convenient way, as he can carry a library on his device and “optimize” his time between golf outings. I have never heard anyone address the large differences between e-readers and physical books, like smell, texture, dimension (books are in three dimensions), color, ability to change pages, physicality of an object compared to a computer screen, and hidden properties causing unexplained differences in enjoyment.
The only shortcoming of e-reading, in my opinion, is the inability to display the books you've read and the books you want to read somewhere in your home or office. You can tell so much about a person by their library. I've been testing some solutions to this problem.