Trilogy Software in the late 90's had the exact same model with cultish hype aimed at graduating students at top universities who mostly didn't know any better and bought into the hype.
The guy who replied all seeking clarification on what exactly a "serious" relationship was (regarding who could be your plus one in the company retreat). He got quite graphic.
The guy who got hired, showed up one day to do HR paperwork and got paid for 3 months before anyone figured out he never showed up again.