If I could pay by card in your shop - I'd do shopping here
blog.karolzielinski.com
blog.karolzielinski.com
Edit: Recent story on this: http://online.wsj.com/article/SB1000142405274870425660457529...
- Size of typical transactions - Volume of transactions per billing cycle - % of charge-backs per billing cycle - Charge-back volume compared to revenue - Anticipated volume & revenue gains with the additional card buying channel - Comfort level with dependency on 3rd-party accounting - Comfort level with 3rd party data mining - Comfort level with necessary technologies - Additional management overhead due to accounting and card accouterments
Offhand, there are a variety of scenarios, esp. for boutique businesses in urban environments with ready access to ATMs, where a cash-only policy makes good business sense.
In most cases not-only-cash policy makes good business sense. Especially when the competitors from the same street or at least competitors from the same industry have such terminals.
Same street or same industry doesn't mean focusing on the same clients. If most of your clients come for milk, bread & butter, it doesn't make sense to install hardware just because 2 dudes want to pay card for a pack of cigs.
I have 2 shops like that near me and both run well. The one which has more products and card payment obviously earns more and you can see that, but it doesn't mean that it's not a win-win situation, nor that the main reason of one's bigger success is the presence of a terminal.
TINSTAFL. Shop owner pays for the POS terminal, pays for the phone connection, pays some percentage of the transaction and even for the printed logo on the bill. I don't believe any business owner would pay for that without charging clients for the cost, so in the end, it's split out onto the products prices. Specifically in Poland there's a law that f.ex. cigarettes cannot be charged more than the MSRP, but the rest of products obviously can, so in the end, you are the one who pays for the comfort of paying with plastic.
Also, cash is billed directly, money from bank transactions come with a (afair 2-3 days) delay, so obviously paper gives the business owner a better cash flow than plastic. Oh, and a very-cheapo Polish 7-11-alike Biedronka after many years of operation afaik still doesn't accept cards, and besides slave labour I think it's also a matter of being able to drop prices a bit more. So there's probably some common sense there. I don't like being unable to pay with card though.
Most of the shops are not discount stores. They have normal products, with normal prices. They can (and should) pay some extra money for a possibility of card payments, because if they want to exist - they need to meet customers' needs. Today, most people expect that they will be able to pay by card.
which probably charge you for the transaction a lot, if it's not your bank or euronet.
I'm generally with you, I expect that services meet my needs and if I have a choice, I choose the ones that do. Personally it's sometimes hard to believe that someone can run a business excluding me as a target client ;) but somehow it's possible. And surprisingly, lots of the shops we assume they would struggle to exist, still run very well.
Other stores though it is frustrating, the thing that frustrates me the most is news agents with a $10 minimum when a newspaper is probably less than $2 and the average magazine comes in under to. I've offered to pay $10 for a $8 magazine before to avoid the hassle just to be told that they won't let me so I have to buy something I don't want to make the $10.
I understand the transaction fee problem, but I think the goodwill you get by allowing pay by card no matter how small the purchase offsets this.
As for an amount of purchase... I understand transaction fee problems related to these kind of things. That's why I think that people need to realize that if they want to pay by card - they need to buy something more then just a newspaper. Unfortunately we can't jump over the bank charges.
However... it would be a really good idea to build a system, which would take money from your bank account or a credit card once a month for all the things you bought in that month.
With the card it's just swipe and pin. Done.
Also the minimum is against Visa's merchant agreement. You can report them to visa to get that changed. I was at a pub once that said £10 minimum, but just before I was going to argue he said he would charge it up for £10 and give me the change. Fair enough I suppose.
However I know few of the shop owners. All of them are saying the same thing: problem is money or sometimes technical issues (e.g. someone doesn't know how to use computer or a terminal for card payments; doesn't want to learn new things; is afraid of new technology).
They did studies and found people tip more when using a card. And I know if I don't have cash myself and I know the cabs will take a card I'd catch one rather then find some alternative.
You get this understanding after a while though, for me it was past 30.