Second, I agree that encouraging physical confrontation is a bad way to go. But you seem to pin the blame on the passenger, and that there's some inherent violence or threat of violence in voicing an intent to remain on the plane. To my mind the actors who created a physical altercation were the police officers and not the passenger. Surely at the very least the video shows a certain lack of restraint in removing someone from an airplane, given the circumstances. (there was no direct threat or indication of violence or criminal activity )
> I don't see what other option United had
To me their options are clear, persuade one passenger on the plane to get out, or lose whatever amount of money they were going to lose by not having that crew on their plane. If in fact Dr. Dao was not in violation of any law, (and united should have known this to begin with, it is their responsibility) then that is what this situation comes down to. Allow the state authorities to escalate the situation into a physical altercation or lose x amount of money. Seems clear to me.