If they keep their expenses down is does benefit customers in paying less for tickets.
> They offered $800 vouchers, which are limited flying coupons. Legally they're required to offer cash up to $1350.
Legally, they can negotiate with customer. If they refused to offer cash that is illegal. But they can offer whatever they like.
"As you can see, in many cases you’re entitled to a sizable cash payment, up to $1,350. However, here’s the dirty secret of the airlines. In a vast majority of cases they’ll only offer cash compensation if you specifically ask for it. Otherwise they’ll offer you the same voucher they gave anyone who was voluntarily denied boarding."
http://onemileatatime.boardingarea.com/2017/04/11/what-are-y...
A negotiation with an entity that "can" (for varying definitions), and will, have you trespassed or otherwise forcibly removed is not a particularly fair "meeting of the minds". It's somewhat what happened here. Passengers _were_ negotiating. Someone offered to leave for $1500, then $1300, on video, and the gate agent responded. "Not happening. Someone's getting off or the plane's going nowhere", and look at the result.
That's "my way, or the highway", not a negotiation in any meaningful sense.
I mean after involuntary bumping which is allowed after making an offer for voluntary bumping which is not required to be negotiated.
By "negotiation" it means they can offer free flights or vouchers.
This is very common place. The final mandated offer is subject to many conditions as outlined here: https://www.transportation.gov/airconsumer/fly-rights which would be specific to each customer.
I don't know what conversation they had with him, but I'd wager a guess their policies are slanted in the direction of calling it a voluntary bump no matter what actually happens. If you don't ever actually revoke their ticket, you never actually have to pay out at 400% of the ticket value! /s
It is not the passenger's responsibility to know their rights and request the cash payout either, it is the airline's responsibility to apprise them of their full rights when the ticket is revoked for any reason. Negotiating would be offering $1600 in vouchers (or say, a value in excess of 400% ticket price) to avoid a cash payout. I would call it "negotiating in bad faith" to offer a lesser value of non-cash vouchers than the amount that the passenger is actually entitled to receive in cash, by law. (At least once you've decided, as in this case, which passenger is the passenger that is being bumped.)
I don't know what exactly "revoking the ticket" means, or if it has anything to do with a physical boarding pass, but I've heard lots of conjecture suggesting that since he was boarded and in his seat, they would not have been within their rights to revoke his ticket at all. He would have had to meet one of the "Rule 21" criteria for Refusal of Transport, in other words, those cases limited to reasons including government request, safety, failure to pay, or in cases of international travel where your documents are found to be not in order.