As someone who uses ublock origin and has been blocking ads for many years, I will consider turning it off if this is effective. My problem is not with ads themselves, it's with terrible ads.
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So I created a minimal blocklist for the worst clickbait (mostly Outbrain and Taboola). The list is compatible with uBlock Origin and Adblock Plus.
https://github.com/cpeterso/clickbait-blocklist/
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...the following types of ad experiences fell beneath the initial
Better Ads Standard: pop-up ads, prestitial ads, ads with density
greater than 30%, flashing animated ads, auto-play video ads with
sound, poststitial ads with countdown, full-screen scrollover ads, and
large sticky ads.
same source as the story: https://www.betterads.org/coalition-for-better-ads-releases-...
Privacy is not a massive concern for people, but it is a concern. It's enough of a concern for people to mistrust the brand serving the adverts - google.
Considering how much google relies on its brand, trust is a big part of the reason why people entrust google with their often very private searches.
People don't like advertising for lot of reasons, that's why they use ad blockers and not ad filters.
This is why googles attempt to introduce a block on advertising is like a salesman attempting to stop people from cold calling.