I Just Love This Juicero Story So Much

"The device Evans spent three years laboring to invent is a $400 WiFi-enabled tabletop machine that squeezes juice ... out of a bag of Juicero-brand juice. It squeezes bags of juice. It is a juice press that squeezes the juice ... out of bags of juice. Bags ... with built-in spouts ... that are filled with juice. Juice that comes in bags."

You know, what we were all suspecting once the thing was originally announced.

"When we signed up to pump money into this juice company, it was because we thought drinking the juice would be a lot harder and more expensive." Priceless.