Wealth signalling I presume.

The bottle of juice wouldn't let you discard a capri-sun package full of squeeze fruit husks. This lets people know you're wealthy enough to not care about excess.

Yeah, as far as I could tell this is more expensive, less convenient, and harder to obtain than juice bottles, takes up more space, and the consumables have about the same shelf life or shorter. Bizarre product. (Also, since it requires an internet connection to check if the juice packs are valid, if the internet goes down and you decide that's a good time to take a juice break...)

I read that vitamins in juice break down over time rather quickly. Juicero is supposed to be as fresh as possible, and therefore be nutritious and taste better than anything in a bottle.

I can't speak to the actual differences, though. I'm not really a juice person unless rum or tequila is involved.

Furthermore, I admittedly mostly use fruit but tossing what I need into a blender is not a big deal. A lot of what you need is in the supermarket freezer section these days. And if that's too much work, there are (of course) smoothie ingredient subscription services. https://www.wellandgood.com/good-food/daily-harvest-vs-green...

They claimed (or at least implied) that you'd be buying something closer to raw hunks of fruit and vegetables in the bag, so it would be fresh.

Like a V8...this product is for hipsters.