Not sure if sarcasm? The writer was super clear about the desired end state, which is: "Write a statement that distills your product into Action/Output". But arriving at that action/output is far from simple, especially with products that aren't so simple.

Take any major PaaS/SaaS/IaaS product (AWS, Heroku, SalesForce) and try to distill it into an action/outcome. Can it be done? Probably to a certain degree, but not every product can be described in terms of pushing a button to get something.

Back to the original point and your assertion that the exact formula was provided, this really feels like the "Draw an Owl" meme to me. For those not familiar, here's how you draw an owl:

1. Draw some circles 2. Draw the rest of the fucking owl

It's a great formula if you know how to draw the rest of the owl. But in general, not a great formula at all.