Does the newspaper increase/decrease revenue with better surfacing?
If so, how much? Or conversely, if they don't bother tracking this (& spend $ on a human resource ) will there be any appreciable decrease in revenue.
Or is this one person asking the world, "hey, have you also seen this?"
Better Facebook surfacing = more clickthroughs to newspaper content.
More clickthroughs = more readers, more ad impressions.
More readers also = greater pool of potential conversion to print subscribers, email newsletter signups, etc.
Better surfacing also = greater brand awareness.
So yes there are both quantifiable revenue benefits + less quantifiable but still important journalism & marketing benefits.