I find it fascinating that media companies like news papers have completely tied their success to a 3rd party platform like Facebook. They have essentially given all of the publishing power to Facebook. AMP is another one that comes to mind.
If I run a shop that sells magazines, and I order a four magazines to fill some rack space in the shop the distributor does not decide to send you two and black hole the rest of your order.
They send you what you ordered.
Facebook is not a distributor. They are acting as gatekeepers, too.