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Yep same, was interested to check it out, but stopped when I saw 'Start your free trial'

At least let me get hooked on some value before trying to make me sign up / pay.

No credit card or email required to try it. I should make that clear in the page.

That might help, but providing some example searches and recipes before requiring an account would also be helpful. Personally, I'm only comfortable signing up for something if I feel I can reasonably judge its quality first, even if it's free.

That's a good suggestion. Same here. Signs it works are one of first things I look for on a product/service site.

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