How Google eats a business whole
theoutline.com
theoutline.com
"To neglect selling to Walmart is to invite death. Selling to Walmart is to embrace it"
This is from a CEO of a large manufacture that was stating by Walmart's size, if your competitor sold to Walmart they could grow huge almost instantly and push you out of the market with economies of scale. The problem with Walmart is they want constantly lower prices. After growing huge and profitable with them, could find yourself going out of business very easily. Even worse, if Walmart dropped your product for any reason, you have a huge amount of production and no market for it.
https://www.fastcompany.com/47593/wal-mart-you-dont-know
Google is the new version of Walmart.