It's even gone so far that people demand that we use the BSD license (or any license) that doesn't require credit for using your work. Other programmers don't want to have to put your name in a credits section of their applications.
Counter opinion (I realise this is only a subset of Zeds point, which I do agree has some useful points)?
The reason many of us like to see libraries, frameworks and support structure (as opposed to software which has an end use) licensed under BSD or similar is less because we actively desire to remove attribution.. but because we like to have control over our own code licensing choices. Generally programmers are pretty good about credit. More importantly the GPL does not force you to mention anything in the credits... at all... you can just leave all the references in the code - and in many cases people just won't read that. So I don't buy this argument much at all.
(side point: I maintain a couple of FOSS/Open Source projects and love the idea of stuff I find interesting being used in all sorts of ways. I couldn't really care less about whether someone makes $100 Million using it in their app. In fact I do care about that; firstly I care positively about the fact that I helped them with their success. Secondly I kick myself that it wasn't something I thought of doing. Doh! I prefer to trust that someone will use my code ethically; by which I mean a) tell other people about the cool piece of code X that they are using and b) contribute back to us. But I personally don't like the idea of forcing that behavior :P
Although; it's understandable why people do use the GPL for non-software code).
You know; on a related note I think the section before the above quote was interesting. And he has something of a point - that we don't think enough about the people making useful code for us. I don't think we are stealing their soul :) but there is definitely a lack of communication (even when the GPL is in use).
tl;dr - I don't buy the idea that certain licenses address the problem of programmer fame.