Even in US people get pumped up and start boycotting at any issue. Recently, I have seen Boycott Target (transgender bathrooms?), Boycott Starbucks (hiring refugess?), Boycott Lowe Hardware (abortions?), Boycott some fast food chain (CEO said he opposes same-sex marriage?), and many more ...
Obviously, its always only a vocal minority which participates in #Boycott, but same is the case in India too! On the other hand, "as an Indian" you should not be so much affected by this #Protest. Please remember that India is a vast country and no single group represents can represent all of India. And this action is quite trivial (and non-violent!) and 0% (after rounding off) of the population participated in it.