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I have been spending less time on 'large newspaper' sites lately because I find it annoying that the text columns are becoming narrower and the ad columns multiplying to their right.

If CPM rates are dropping from your advertisers, maybe its because you are cramming too many ads in!

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I always view the print version of the article. They get their ad views when I first click on the page, but I'm not going to be annoyed by some idiotic animated banner while I'm trying to read the news. If the ads are static, I generally don't mind, but animated (and even worse, ads that ad appear over the content) ads are too much of a nuisance and too distracting.

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