Duolingo Seeks Ad Sales Director
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Example-
Before: When finishing a lesson on Android, it showed an ad and had a button at the bottom that said something like "Ok, close"
After: Same button at the end of the ad now says "Go Ad-Free for $9.99 a month". They added a tiny "x" in the top corner to close the ad. By instinct, I keep clicking the "Go ad-free" button, but when you enter the ad purchase screen and try to exit, it says "Are you sure you want to quit? All progress will be lost." Clicking "exit" implies that your lesson you just completed will not count, but fortunately this does not happen.
Changes like this, plus stale content that doesn't get very advanced, have made me go from a promoter to a detractor.