Because lobbying is almost always 1) more effective and 2) less expensive than developing and implementing business processes which result in actual change.

It is easier to pay off a handful of politicians to legislate maintenance of status quo, for the next several decades, than it is to reengineer an entire industry in response to market forces and Capitalism. We are pseudo-Capitalists. We let market forces decide until those market forces decide that status quo isn't working. Then, rather than allowing the market to self-correct and increase efficiency and value, we artificially prop up and, further, mandate, the status quo via legislation.

Transportation, Internet Service Providers, Cable Providers, Automotive Dealers, ..., and now Accomodations.

This list of industries is growing at an alarming rate.