Snapchat CEO’s ‘poor India’ comment sends ratings crashing

As terrible as this sounds, this is a successful marketing strategy used for millennia. Countless luxury brands quietly do everything they can to prevent poor demographics from using their products.

For example a lot of high end clothing stores destroy extra inventory to prevent it being sold at lower prices and subsequently worn by the poor. I'm sure there's countless other examples that fly under the public radar.

I'm not defending this guy or this strategy, just trying to remind everyone that this is business as usual, and we should save some of the pitchforks for the Ubers and Enrons.