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From the Safari page:- "Safari Reader removes annoying ads and other visual distractions from online articles."

AFAIK, in other browsers, extensions are required to block ads. Safari is the first major browser to have adblocking as a prominent built-in feature. I wonder if other browsers will follow and what impact will that have on Google's bottom line if adblocking becomes mainstream.

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> I wonder if other browsers will follow and what impact will that have on Google's bottom line if adblocking becomes mainstream.

I wonder what impact will it have for site owners... that "distracting" content is what pays the bills of many people.

It looks like Safari fully loads each page to make the Reader version so I'd guess they at least get the ad impressions counted.

If the ads aren't being read then clickthrough and conversion rates will go down, and then advertisers will pay less. The likely impact on revenue for sites with advertising will be pretty much the same, I expect; just a bit slower to take effect.

opera has done everything before every browser...

And wrapped in a UI that's confusing. Adding features clumsily makes you first and that's about it.

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