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The first time I heard this was back in 1999 and the reason they were merging was because the bite out of the apple and the "3" in the G3 logo looked like a sideways Mickey head: http://i.imgur.com/YaUWcXM.jpg

This idea made more sense when Jobs was leading Apple. He had significant shares in Disney due to his Pixar holdings, and at the time there was cross-board membership between the two companies.

Of course maybe that was a good reason for them never to merge while still coordinating strategically.

FYI, Bob Iger (Chairman and CEO of The Walt Disney Company) sits on the Apple board.

https://www.apple.com/pr/bios/

There was one about Apple buying Twitter that I enjoyed reading. I wish they would either do that or a similar acquisition, it would put their foot into the cloud (outside of iCloud) in a way that might be interesting.