Over the past decade, the memory market has been flooded with cheap chips, causing most players in this market to lose value while breaking even or making a slim profit on memory sales.

Hopefully, Apple is planning to single source or majority source their memory through Toshiba, and give them funds to develop more advanced memory on newer processes, as that is what this market needs to develop further and faster. Apple may extend their engineering talent into building their own memory controller perhaps, similar to how they have done a ton of in house design for the ARM SoCs used in the iPhone/iPad lineup, instead of using off the shelf ARM designs.