If Donahoe was speaking, rather than writing, how do we know that he didn't make a slip of the tongue and use the possessive form "its" when he really meant to say: "it's." Maybe the quote is accurate.
This is the same kind of submission that everyone is complaining about at the top of HN right now. Flagged.
I wonder how many people will correctly spot which one the missing apostrophe is - I used to get it wrong quite a lot, as it's slightly counter-intuitive.