Why would Amazon have an interest in dealing with counterfeits? It just primes the market for them moving in with their brand of the thing.
That being said, I've been a prime customer for years and I've never encountered this issue. I'm actually surprised to hear that's even a thing.
It just seems like it'd lead to exactly this kind of effect (quoting another user from above):
> I frequently purchase from Amazon, and haven't(to my knowledge) received counterfeit goods. Generally I stick to "fufilled by Amazon" or otherwise first-party sellers, so that may have something to do with it.
Trust in the platform entails "the buttons worked as expected (i.e. didn't glitch me out of my money)". Trust in the product and sellers can be eroded, but that just makes it more likely that users would next time look for more trustworthy sellers.
I suppose you meant a trust in the ecosystem, but that wouldn't necessarily be eroded either as people would tend to assume that as long as you're smart about it you're fine. (e.g. people get mugged in shady alleys, but this doesn't erode trust in city living - people just learn not to go down those alleys.)
Amazon has built a great reputation and trust with their customers, and they're going to lose it the way they're going.
I like and use Safeway, but I would hardly fault them if they carried something I didn't thoroughly check out if it turned out to be a shitty brand.
> Now I have to very carefully vet the listing before buying, inspect the product once received etc.
Did you not research products before you bought them traditionally? That just sounds like you were happy you used to be able to 'get away with' irresponsible buying because a store 'was limited' to niche (thus generally quality) sellers, but not now now that it's open to everyone.
It's not a platform's job to do your research for you. They enable buyers, sellers, reviews and so on to do that amongst each other, as would any other storefront.
Isn't it much easier for Safeway to answer the question, "Are we buying these earphones from Apple?" than it is for a shopper to answer, "Are these genuine Apple earphones"?
> It's not a platform's job to do your research for you
A platform can choose to do whatever job it wants. If Platform A sells significant fewer counterfeit goods than Platform B then customers will prefer Platform A.
I do think it is Amazon's responsibility to not sell fake stuff. Even buying only Amazon shipped and fulfilled products does not help, as all the inventory is co-mingled by the product ID. They've taken the poor approach of not sanitizing their inputs, and now their product inventory & database is corrupt, and it's going to be really hard to fix.