"We've seen what we are doing so we are just going to continue doing what we are doing".

https://en.wikipedia.org/wiki/Hulu

(Hulu is owned by cable providers)

Exactly. We canceled Hulu ages ago. Look! I can pay for Hulu, and get the exact same service as people that get it for free---but on something other than a browser!

Canceling "cable" was a bit jarring at first, but I don't miss it anymore. It was kind of like trying to stop watching the show "24". The show had its hold until I missed the subsequent episode, then it was gone; I didn't care anymore.

"Don't you see? The only way to decrease piracy is to provide more ad-supported services that cost a premium...otherwise how do we pay the lawyers?"